Superior quality, officially endorsed by the French Government
Label Rouge is an official endorsement of the superior quality of a food or farmed product.
To obtain this recognition, a very stringent set of standards prepared by a group of producers must be approved.
These standards establish the criteria which the product must meet, in particular with regard to farming techniques, feed, equipment and sites, hygiene and staff training.
Approval is officially announced through a joint decree from the Minister for Agriculture and the Minister for Consumer Affairs, on the recommendations of the National Institute for Origin and Quality (INAO). INAO is the French public body responsible for quality and origin marks relating to food products.
Scottish Quality Salmon is the holder of Label Rouge No. LA 33/90. Compliance with the standards is controlled by an independent certifying body, Food Certification International Ltd.